What is SEO?

Before Knowing About Learn SEO the first import thing that you need to know about the terms that SEO Expert usually use in daily language. SEO is nothing but the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.

What is SEO? Search Engine Optimization is just the three words but these three words have a lot of power. It is SEO, which can help a business to get at the top or can throw you at the bottom. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

SEO is Search Engine Optimization that help a business to get free traffic to the website and then that traffic is being converted into the potential customer. These potential customers will help business to generate revenue by selling product/services to them.

SEO has been keep on improving, Google comes out with new Algorithms that help you to know where I’m good and where I’m lacking. Google comes out with new term that is specalliy for the companies who want to promote themselves in their local i.e. LOCAL SEO.
Web indexes too support site pages that heap rapidly. Page speed is an imperative positioning element in Google’s calculation for both desktop and in addition cell phones. The speedier your site, the better the client experience and web crawlers will see your site deserving of a higher positioning. In this way, it is exceedingly fundamental that you enhance your site so it stacks quick.

Search Engine Optimization or definitely search engine optimization is an issue of improving your presence notably in natural (non-paid) search engine results. It encompasses both the technical and innovative factors required to improve rankings, power traffic, and increase focus in engines like google.

Need of SEO:

Thanks to globalisation and a large number of competition in any enterprise, its very vital to catch the attention of informed clients who are extensively on net. So the higher our web page ranks on the search engine results, the higher is our share of attention, which accomplished the usage of search engine optimization.

Types of SEO

On-Page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It refers to both the content and HTML source code of a page that can be optimized, as opposed to off page SEO which refers to links and other external signals.

On page optimization refers to all measures that can be taken directly to the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags.

ON-Page SEO is Most effective for a website it is getting ranking on our site and gets the best rank on Google ON-Page SEO is done perfectly.

Website Speed is coming in ON-Page SEO and it is important in SEO. Actually, that is one of the main parts of SEO
Start with Create URL on your target keyword and make user-friendly. As Create blog title and blog or article target on the main keyword and put LSI keyword in Article and blog with 2% to 5% density.
Modify image and article on a keyword. Page Load Speed of website is high and the website is user-friendly.
Create Mobile Apps it makes user-friendly.

Off- Page SEO

Off page SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.

A directed link’s from other sites to our site is called as OFF Page SEO. Linking our site on Social Media (Redirection from SNS), Blogging, Link Building using Guest Blogging, Content Marketing and more other things which are useful for better ranking is known as OFF Page SEO.
Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimized for your target keywords. You also need to make sure that you have a significant of inbound links from highly respected external websites – that’s called offsite SEO.

Let me break that down even further:

There’s you, doing the SEO, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google), to show it as a top result to anyone who searches for the phrase “vegan lasagna”.

SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword.

Now what does that magic look like, and why does it even matter?

93% of online experiences begin with a search engine, 68% of which use Google to do so.

Combine that with the fact that the first 5 results in Google get 67% of all clicks, and you get an idea of why SEO is so important.

There’s a joke going around the web that highlights how crucial it is to hit the first page of Google:

If you ever need to hide a dead body, you should place it on the second page of Google search results.

Your blog post, article or product being linked on any other page of the Google search results than the first is equivalent to not being ranked at all.

But to understand how to show up first in the search page results, you first need to know how search even works.


I hope this helped you realize SEO isn’t optional anymore.

While it doesn’t take a lot of effort to get a few basics right, it might kill your online presence if you don’t.

Don’t worry if you’ve already made some SEO decisions in the past that might not have been a perfect choice.

Just commit to getting started today. Do your keyword research before you write your next blog post and optimize the basics, like title tags, using your keywords and adjusting your description.

And who knows – maybe the next time you press publish, you’ll stand out.

SEO has also other roles, but it depends on the audience of the website those main roles-

Search Engine Optimization
Search Engine Marketing
Backlink Generating
Email Campaigning
Social Media Marketing
Content Writing
Blogging etc.



So here is SEO glossary. Since my Office address is 404 so I’ll start with it.

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It is an error page that is displayed when someone follows a link, or types a URL on your website that doesn’t exist.


301 (Redirect)

It is also a redirect (set-up in .htaccess) that use to tell search engines to transfer the authority, backlinks, and rankings of one specific web page of your website to another specific web page of your website.


Above The Fold

It is the content on your website that’s viewable without a visitor needing to scroll down the screen.



It is Microsoft’s pay per click advertising network.



Known as Google’s advertising partnership program for content publishers that pays them a share of the revenue generated from clicks on contextual ads.



Famous as Google’s pay per click advertising network.



Famous for promoting products and services for the other people. They also get paid if they get someone to complete a specified action (making a purchase, capturing an email address, filling out a form, etc.).



Well known as a method of tracking user activity on your website. Data available includes where a visitor came from, how long they spent on your site and what pages they visited.


Anchor Text

It is famous as a text that a web user clicks on to follow a link.


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Blog is a famous platform for easy publication of content on a website that needs to be regularly updated.


CMS (Content Management System)

A name for any type of platform (including blogs) that makes it easy to add to, and update, content on a website.


Contextual Advertising

It is also a kind of advertisements which are directly relevant to the content that they are displayed next to.



When someone completes a desired action, such as making a purchase or giving their contact details.



A file which automatically downloads onto a web user’s computer to track their online activity and personalize their online experience.


CPA (Cost Per Action)

A method of assessing the effectiveness of online advertising. It’s worked out by dividing the total spend on a form of advertising by the number of desired actions (purchases, leads, etc.) completed.


CPC (Cost Per Click)

The price an advertiser pays an advertising network every time someone clicks on one of their adverts and is directed through to their website.


CPM (Cost Per Thousand Impressions)

The price an advertiser pays for one of their adverts to be displayed a thousand times.


CTR (Click Through Rate)

The percentage of people who click on an advert or link that’s displayed to them.


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DA is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size. Moz can credited with the metric known as DA or domain authority.



Ahrefs URL Rating/Ahrefs Domain Rating measure how important the URL/domain is by verifying the number and quality of its backlinks. Ahrefs‘ algorithm, calculates a score between 1-100, with 100 being the highest.



The constant changing and updating of the indexes of search engines.


Google Keyword Tool

A free tool that provides new keyword ideas based upon the keywords that you enter into it.


Header Tags (H1, H2, H3)

An important piece of HTML code that indicates to search engines what the pages on your website are about.


Home Page

The main, and arguably most important, page of your website. It’s the first page seen if you type your domain name directly into a web browser address bar.



A file on your website’s server through which a number of functions (access levels, redirects, etc.) can be set.


HTML (HyperText Markup Language)

The coding used to create your website.


Inbound Link

A link from another website that points to your website.


Internal Link

A link from one page on your website to another page on your website.


Information Architecture

It is the way to categorized, organized and accessed the content on your website.


IP (Internet Protocol) Address

IP is a combination of unique number. These numbers are in form of particular digits assigned to a computer or server that is connected to the internet.


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A piece of code that can be embedded into your website to add dynamic features to it.


Keywords / Keyword Phrases

The words or phrases that you want your website to show up for when people search online.


Keyword Density

It is the percentage of times of a specific keyword or keyword phrase frequency over a particular page.


Keyword Research

The process of choosing which keywords you want your website to target.


Landing Page

The specific page that a visitor is sent to when clicking on a link from a search engine or an advert.


Link Farm

A website that exists only for the purpose of linking to other websites.



The Link Influence Score is calculated based on the quality and the number of links that point to a website. It represented between 0-100%. The higher LIS, the more likely it is that a link from the site will have a positive effect on the search engine rankings of your website.


Long Tail

Long tail is nothing but keyword phrase of 4 or more words.


LSI (Latent Semantic Indexing)

A process used by search engines to determine what a page is about by the types of words and phrases contained within it and the relationships between them.


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Meta Description

A brief description of what a page is about which shows up in search results below the title of a page.


Meta Keywords

A piece of HTML code that indicates to search engines what a page is about.



It represents an attribute that can be applied to links to prevent them passing authority to the page being linked to.


Organic Search Results

When you type something in the search box of a search engine and get results are organic search results. Organic search results determined by search engine’s algorithm rather than how much an advertiser has paid them.


Outbound Link

This is a link from your website that points to another website.



A score of between 1 and 10 that Google gives to every webpage on the internet which estimates the importance of that page.


PPC (Pay Per Click)

It is an advertising pricing model. In this model, advertisers pay as per users clicks on the advert. User must be redirect to the advert website through the click bases.



A search engine or 3rd party website that sends a visitor to your website.


Reputation Management

The process of ensuring that when people search for information about your company online the results they find are as positive as they can be.



Robots.txt is a simple file on your website’s server. This file can help to customize search results. It tells search engines that wha pages you want, or don’t want, to show up in their search results.


Very Important to Be Best SEO Expert:-

SEO (Search Engine Optimisation)

The process of configuring, presenting and promoting your website to maximize the exposure that it receives and it is also play a major role to increase the traffic.


SERPs (Search Engine Results Pages)

The listings, normally from 1 to 10, that search engines show in response to someone searching for a word or phrase.


Site Map

A page or file that helps search engines to navigate the pages on your website called sitemap.



Unethical methods of promoting a website is spam.



UR was formerly famous as Ahrefs Rank or AR. Ahrefs URL Rating is a purely mathematical equivalent of the now retired Google ‘Page Rank’ metric. UR is similar to the ‘Power’ metric from Link Research Tools.


URL (Uniform Resource Locator)

Represent the unique location of every page on the internet.



It contains the ownership record of a domain name.



This is the most widely used type of blog.


Best SEO Expert Yaksha will also update more words in learn SEO glossary. You can also request a word to know from Best SEO Expert. You can request from here.

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