,If you have burning desire of learning SEO with Best SEO Expert, then you can learn Each and Everything About Search Engine Optimization with one and only SEO Expert in India ‘Yaksha‘.
Before Knowing About Learn SEO the first import thing that you need to know about the terms that SEO Expert usually use in daily language. So here is SEO glossary. Since my Office address is 404 so I’ll start with it.
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It is an error page that is displayed when someone follows a link, or types a URL on your website that doesn’t exist.
It is also a redirect (set-up in .htaccess) that use to tell search engines to transfer the authority, backlinks and rankings of one specific web page of your web site to another specific web page of your website.
Above The Fold
It is the content on your website that’s view-able without a visitor needing to scroll down the screen.
It is Microsoft’s pay per click advertising network.
Known as Google’s advertising partnership program for content publishers that pays them a share of the revenue generated from clicks on contextual ads.
Famous as Google’s pay per click advertising network.
Famous for promoting products and services for the other people. They also get paid if they get someone to complete a specified action (making a purchase, capturing an email address, filling out a form, etc.).
Well known as a method of tracking user activity on your website. Data available includes where a visitor came from, how long they spent on your site and what pages they visited.
It is famous as a text that a web user clicks on to follow a link.
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Blog is a famous platform for easy publication of content on a website that needs to be regularly updated.
CMS (Content Management System)
A name for any type of platform (including blogs) that makes it easy to add to, and update, content on a website.
It is also a kind of advertisements which are directly relevant to the content that they are displayed next to.
When someone completes a desired action, such as making a purchase or giving their contact details.
A file which automatically downloads onto a web user’s computer to track their online activity and personalize their online experience.
CPA (Cost Per Action)
A method of assessing the effectiveness of online advertising. It’s worked out by dividing the total spend on a form of advertising by the number of desired actions (purchases, leads, etc.) completed.
CPC (Cost Per Click)
The price an advertiser pays an advertising network every time someone clicks on one of their adverts and is directed through to their website.
CPM (Cost Per Thousand Impressions)
The price an advertiser pays for one of their adverts to be displayed a thousand times.
CTR (Click Through Rate)
The percentage of people who click on an advert or link that’s displayed to them.
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DA is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size. Moz can credited with the metric known as DA or domain authority.
Ahrefs URL Rating/Ahrefs Domain Rating measure how important the URL/domain is by verifying the number and quality of its backlinks. Ahrefs‘ algorithm, calculates a score between 1-100, with 100 being the highest.
The constant changing and updating of the indexes of search engines.
Google Keyword Tool
A free tool that provides new keyword ideas based upon the keywords that you enter into it.
Header Tags (H1, H2, H3)
An important piece of HTML code that indicates to search engines what the pages on your website are about.
The main, and arguably most important, page of your website. It’s the first page seen if you type your domain name directly into a web browser address bar.
A file on your website’s server through which a number of functions (access levels, redirects, etc.) can be set.
HTML (HyperText Markup Language)
The coding used to create your website.
A link from another website that points to your website.
A link from one page on your website to another page on your website.
It is the way to categorized, organised and accessed the content on your website.
IP (Internet Protocol) Address
IP is a combination of unique number. These number are in form of particular digits assigned to a computer or server that is connected to the internet.
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A piece of code that can be embedded into your website to add dynamic features to it.
Keywords / Keyword Phrases
The words or phrases that you want your website to show up for when people search online.
It is the percentage of times of a specific keyword or keyword phrase frequency over a particular page.
The process of choosing which keywords you want your website to target.
The specific page that a visitor is sent to when clicking on a link from a search engine or an advert.
A website that exists only for the purpose of linking to other websites.
The Link Influence Score is calculated based on the quality and the number of links that point to a website. It represented between 0-100%. The higher LIS, the more likely it is that a link from the site will have a positive effect on the search engine rankings of your website.
Long tail is nothing but keyword phrase of 4 or more words.
LSI (Latent Semantic Indexing)
A process used by search engines to determine what a page is about by the types of words and phrases contained within it and the relationships between them.
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A brief description of what a page is about which shows up in search results below the title of a page.
A piece of HTML code that indicates to search engines what a page is about.
It represents an attribute that can be applied to links to prevent them passing authority to the page being linked to.
Organic Search Results
When you type something in search box of a search engine and get results are organic search results. Organic search results determined by search engine’s algorithm rather than how much an advertiser has paid them.
This is a link from your website that points to another website.
A score of between 1 and 10 that Google gives to every webpage on the internet which estimates the importance of that page.
PPC (Pay Per Click)
It is an advertising pricing model. In this model advertisers pay as per users clicks on the advert. User must be redirect to the advert website through the click bases.
A search engine or 3rd party website that sends a visitor to your website.
The process of ensuring that when people search for information about your company online the results they find are as positive as they can be.
Robots.txt is a simple file on your website’s server. This file can help to customize search results. It tells search engines that wha pages you want, or don’t want, to show up in their search results.
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SEO (Search Engine Optimisation)
The process of configuring, presenting and promoting your website to maximize the exposure that it receives and it is also play a major role to increase the traffic.
SERPs (Search Engine Results Pages)
The listings, normally from 1 to 10, that search engines show in response to someone searching for a word or phrase.
A page or file that helps search engines to navigate the pages on your website called sitemap.
Unethical methods of promoting a website is spam.
UR was formerly famous as Ahrefs Rank or AR. Ahrefs URL Rating is a purely mathematical equivalent of the now retired Google ‘Page Rank’ metric. UR is similar to the ‘Power’ metric from Link Research Tools.
URL (Uniform Resource Locator)
Represent the unique location of every page on the internet.
It contains the ownership record of a domain name.
This is the most widely used type of blog.
Best SEO Expert Yaksha will also update more words in learn SEO glossary. You can also request a word to know from Best SEO Expert. You can request from here.